Glossary
Don't worry if you don't know these terms. That's our job - not yours.
Our goal is to explain things in plain English, answer your questions without the jargon, and help you make informed decisions that are right for your business. If you ever hear a technical term you don't understand, just ask. We'll always translate it into everyday language.
A Friendly Note
Accessibility
Making your website easy for everyone to use, including people with disabilities. This can include larger text, better color contrast, keyboard navigation, and screen reader compatibility.
Analytics
A report that shows how people use your website—how many visitors you get, which pages they look at, and where they came from.
Backup
A saved copy of your website that can be restored if something goes wrong.
Bandwidth
The amount of data your website sends to visitors. Most small businesses never have to worry about this because good hosting plans include plenty of it.
Blog
A section of your website where you can regularly post articles, updates, tips, or news. Blogs can help customers find you through search engines.
Browser
The program people use to view websites, such as Chrome, Safari, Firefox, or Edge.
Cache
A temporary copy of your website that helps pages load faster for returning visitors.
Call to Action (CTA)
The action you want visitors to take next, like:
Call you
Schedule an appointment
Request a quote
Buy a product
Send a message
CMS (Content Management System)
The software used to build and manage your website. Think of it as the control panel for your website.
Contact Form
An online form that lets visitors send you a message without needing your email address.
Content
Everything on your website that visitors can see—text, images, videos, downloadable files, and more.
Conversion
When a website visitor becomes a customer or completes a goal, like filling out a form or making a purchase.
Cookie
A small file saved in a visitor's browser that helps websites remember preferences or measure traffic.
Domain Name
Your website's address on the internet - like yourbusiness.com.
Think of it as your street address online.
Favicon
The tiny icon that appears next to your website's name in a browser tab.
Footer
The section at the very bottom of every page. It usually includes contact information, business hours, social media links, and copyright information.
Google Business Profile
Your business listing that appears in Google Maps and local search results.
Header
The top section of your website that usually includes your logo and navigation menu.
Homepage
The main page visitors usually see first when they visit your website.
Think of it as your digital front door.
Hosting
The service that stores your website and keeps it online 24/7.
Think of it as the land your website is built on.
Landing Page
A page designed for one specific purpose, like promoting a service or collecting leads.
Mobile Friendly (Responsive Design)
A website that automatically adjusts to look good on phones, tablets, and computers.
Navigation Menu
The list of pages visitors click to move around your website.
Page Speed
How quickly your website loads. Faster websites provide a better experience and can rank better in search results.
Plugin
An add-on that gives your website extra features, like appointment scheduling, contact forms, or online payments.
Think of it like installing an app on your phone.
SEO (Search Engine Optimization)
The process of helping search engines understand your website so people can find your business more easily.
SSL Certificate
The security feature that encrypts information sent through your website.
You'll recognize it by the little padlock in your browser's address bar.
Sitemap
A list of all the pages on your website that helps search engines understand what's available.
Spam
Unwanted messages submitted through contact forms or comments.
Theme
The overall design and layout of your website.
URL
The specific web address for a page.
Example: yourbusiness.com/contact
User Experience (UX)
How easy and enjoyable your website is to use.
A good user experience helps visitors find what they need without frustration.
Web Hosting
The service that keeps your website available online day and night.
(You'll often hear "hosting" and "web hosting" used interchangeably.)
Website Maintenance
The regular work required to keep your website secure, updated, and running smoothly.
This includes software updates, backups, security checks, and fixing issues before they become problems.
WordPress
One of the world's most popular website-building platforms. It allows websites to be customized for almost any type of business.
AI Search
Instead of only showing a list of links, AI-powered search tools can summarize information and recommend businesses directly. Having a well-organized website helps these tools understand and reference your business.
Local SEO
Optimizing your website so customers in your area can find your business when they search online.
For example:
"electrician near me"
"Conway florist"
"best accountant in Little Rock"
Metadata
Behind-the-scenes information that tells search engines what each page is about. Visitors usually don't see it, but it helps your website show up in search results.
Alt Text
A short description added to an image that helps people using screen readers understand what the image shows. It also helps search engines understand your images.
Broken Link
A link that no longer goes where it's supposed to. Broken links can frustrate visitors and hurt your website's credibility.
Website Health
An overall checkup of your website to make sure it's secure, fast, easy to use, and working properly.
Think of it like an annual physical for your website.
Uptime
The amount of time your website is available to visitors. Good hosting providers aim for your website to be online almost all the time.
Website Audit
A detailed review of your website to identify what's working well, what needs improvement, and opportunities to help your site perform better.